Selling Before, During and After Live Events

As an event organizer, I see business owners miss out on creating incredible momentum (and sales) for their business with a lack of a marketing plan that excites audiences to follow and buy. Not only is the event an incredible time to build audience-specific products and marketing, but it can establish your business as a leader in your niche.

You can use the momentum of the live event to build an audience ready and eager to hear you speak or come see your product by selling before, during and after the event.

  • Create a Show Specific Offer to Connect with Attendees
  • Give Sneak Peeks of the Event Beforehand to Encourage People to Buy Tickets with your Affiliate Links
  • Give a compelling call to action or offer during your interview or from the stage
  • Create an event-specific funnel to speak to attendees before, during and after the event
  • Use audio clips from the event as your social media content for up to two years after (or more)
  • Give a behind the scenes from the actual event to encourage new subscribers and to sell tickets to the next event
  • Use retargeting ads to reconnect with people you met during the live event

Take it a Step Further

Connecting with other presenters and the host to create an event specific live or limited series podcast to create additional buzz around the event and to create a specific limited-time opt-in that each participant can share to their audience.

Want to Brainstorm Your next Live Event Marketing Plan?

Or maybe you want ideas how you can make it even better or market it to a bigger audience? Check out our online calendar (you can subscribe to the calendar too) for our next open co-working days or join Create the Rules Catalyst for more 1:1 and Community-Led support.