Build a Thriving, Nourishing Business on Your Terms

The Profit Plan is your pathway to building a deeply nourishing, financially sustainable business that supports not only your goals but also enriches your community. It’s about crafting products, pricing, and business structures that prioritize your well-being, fuel your business growth, and positively impact those you serve.

Nourish the Risktakers

Product & Pricing Strategies That
Get You to Your Goals

We start with you and your business needs to thrive over the next 12 months and work back from there to create you a comprehensive plan to reach your goals.

Beyond Financial Goals

Here’s How We Turn Your Big Vision Into a Profitable, Nourishing Business

Building Your Financial Foundation

Start your Profit Plan with the clarity and confidence that only real numbers can bring. In this module, you’ll shift from reactive to proactive by anchoring your business in what you truly need to thrive—personally and professionally. You’ll audit your finances, create a realistic and nourishing income plan, and establish essential safety nets like the “Oh Shit / Oh Sweet Fund.”

From calculating your true annual expenses (including taxes!) to planning time off without income gaps, this is about building a business that fuels your life—not the other way around. You’ll walk away with a sustainable 12-month forecast and a financial foundation that can weather real life.

Nourishing Your Product & Services Mix

Your business offerings should feel like a full-body yes—for you and your clients. In this module, you’ll take a brutally honest look at what’s working (and what’s draining you), then redesign your product and service mix to align with your energy, goals, and income needs.

You’ll develop packages that provide real value, explore passive and recurring revenue streams, and confidently let go of offerings that no longer serve. This is about building a business model that gives back as much as it asks.

Empowering Pricing Strategies

Pricing isn’t just about covering costs—it’s about honoring your work, your capacity, and your vision. This module unpacks the mindset, math, and strategy behind pricing that actually works.

You’ll explore cost-plus pricing, identify the hidden time costs eating into your profit, and implement pricing tiers that meet different audience needs. You’ll also learn the powerful (and hilarious) “PFO Pricing” strategy to filter out the misaligned. By the end, you’ll know how—and when—to raise your prices without panic.

Building Genuine Business Resiliency

This is your permission slip to stop doing it all alone. In this module, you’ll build a business that can keep going even when you need to pause. From simplifying your tech stack and creating SOPs, to planning for vacations, sick days, and unexpected chaos, you’ll create systems that support your growth and your humanity.

Whether you’re solo or building a dream team, this is about creating structure that holds you, not boxes you in.

Sustainable Marketing & Community Growth

Let’s replace burnout launches and feast-or-famine marketing with a steady, easeful flow of aligned clients. This final module helps you build marketing systems that nurture long-term relationships, from evergreen content and sales funnels to authentic email journeys and strategic partnerships.

You’ll also explore the customer lifecycle so you can meet your people where they are—and keep them coming back. No gimmicks. Just grounded, effective strategies that grow your business and your impact.

Who This Is For

The Profit Plan is built for:

  • Entrepreneurs, founders, and creatives who are tired of burnout cycles and revenue rollercoasters
  • Coaches, consultants, and service providers who want to create aligned offerings and pricing that reflect the real value they deliver
  • Changemakers and visionaries who care deeply about impact and community and want a business model that sustains it all
  • Business owners looking for a more values-aligned, trauma-informed, and reality-based approach to growth and resilience

Whether you’re just starting or you’re scaling and feeling stuck, The Profit Plan brings you back to clarity, confidence, and strategic growth.

Systems that support you when life happens?
Yeah, we build that in.

Budget & Financial Forecasting

Designed so you, your business and the communities you serve can thrive.

Product & pricing Strategy

Know exactly what you need to sell to reach your goals. No more guessing required!

Support & Marketing Strategy

Connect your products & services with a Customer Lifecycle Strategy

The Profit Plan and a Full Year of Support for your products, services, marketing, systems and grow, scale and Thrive strategies is included in Create the Rules Catalyst

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Unlocking Prosperity: Journey to Financial Growth

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