What Does an Opt-In Do For You?

What Does an Opt-In Do For You?

Really good opt-ins and do you ever need them?.

What is an Email Opt-In and Do You Really Need One?

Ask any internet celebrity entrepreneur if you need an opt-in and they will likely say “Of course” unless they are trying to be edgy and tell you to do something else (that they have an affiliate link for).

The reality is you don’t always need one. And I have no affiliate link to direct you elsewhere. Let’s break it down.

A really great opt-in doesn’t give away content, skills or what you’re selling for free.

It actually prepares people to buy or work with you.

A common mistake I see is a graphic designer who wants custom work give away DIY templates. I guess the premise is that people will like the style and hire the graphic designer. But what you’re cultivating is an audience of DIY enthusiasts. If you have a store of DIY templates, you could give away a how-to to customize the DIY templates. This helps people learn how to use the tools you’re selling.

If you’re a graphic artist who wants to design custom work for clients, you’re opt-in will lean more towards “How to get ready for a brand re-design” The title might be a little different based on some quick research in Google about what people are searching for. The idea is that your opt-in gets them ready to work with you.

Planner + workbook workshop let's do this together.

Let’s Be Transparent Here

This Workback Planner is designed to help you see how working with me and the other experts in Create the Rules Catalyst will benefit you. You can start to see how we support our members, co-creating the strategy, bringing the ideas they didn’t think about before and helping them implement, test and achieve their goals all year long.

I want you to use this planner whether you join the Catalyst or not because it’s a great way to break down your goals into manageable steps, but I always know that a certain percentage of people who download it will want to work with use further as they grow and scale their business.

The idea behind the webinar is we can start interacting with people working on the planner and we have our open public workrooms where we will host plan dates.

All of this is to show the unique support model the Catalyst provides. Is it extensive? Yes, but we offer support not found anywhere else in the digital space for business owners, founders and change makers. We do the most with our opt-ins because we do the most within our workrooms.

Do you need to do the most for your opt-ins? No.

In fact, we have a form on the front of our website that just asks people to sign up to our list because we are business and like talking to you. It does incredibly well for not offering a single thing.

We also have the Oracle of Business which is a way we stretch our creativity and an experiment about social media and Pinterest.

Your Opt-ins

  • Think about what you want people to buy in your business?
  • What do you need them to know or do before they buy or work with you?
  • What helps them see how you work and how they will benefit from buying from your company?
  • How do you ask them to work with you directly within the opt-in or email funnel that comes after?
  • How do you monitor the efficacy or success of it?
  • How do you make sure you continue to update or improve it as you get more information about how people are using it?

We all love a set it and forget it but really great opt-ins are monitored and updated to reflect what really works for the audience you’re trying to build. If you get a lot of people signing up but not buying from you, then it’s an opportunity to re-examine it.

Might I suggest joining The Catalyst to let us help you do that all year long?

An envelope with colorful paint splashing out of it.

Want help Creating Stellar Opt-ins that Convert?

Create the Rules Catalyst experts help you brainstorm, create, implement and test your opt-ins so you have the right tools working for your business. We do it better together.


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Grow, Scale & Thrive in the only expert-led & peer-supported support system for impact-driven business owners, entrepreneurs, founders and culture creators.

Marissa Loewen

Marissa Loewen is the Founder and Lead Strategist at Create the Rules. Personal interests include community building, culture creating, nurture sequences and fibre art. Prefers Interpretive dancing over two-steppin'