Artists and makers have been moving to the online world for the past decade or more but we are seeing more innovative ways of selling art.

CryptoArt – are rare digital artworks, sometimes described as digital trading cards or “rares”. Using digital scarcity, which allows you to buy, sell, and trade digital goods as if they were physical goods, it is only successful if the goods are available in limited quantities. Read how one artist just made over $3M in a weekend and then sold $6.6M in a second weekend (he’s been creating art for years and has built up a reputation so don’t drag out your iPad and start doodling for dollars just yet.)

Instagram/TikTok Auctions – my favourite way for artists to move beyond the Etsy Listing is to create one of a kind, high value, luxurious or in demand mugs, paintings, jewelry or whatever is being crafted or created and auctioning it off on Instagram. It’s relatively easy to do. Build anticipation about the item all week to your fans and followers by teasing details or behind-the-scenes footage of it being made and then snap a few photos and list on your Instagram feed. Give it a deadline for bids and don’t forget the starting bid, the required increments that the bids can increase (no pennies please!) and here is your hot tip – offer a BUY NOW price and make it double or triple what you think the end bid will land at. Give someone the delicious satisfaction of getting it before anyone else – because let’s face it, you might be under-pricing the rest of your stuff anyways.

CLUBHOUSE – Yes, that invite only audio app that is a cross between talk show radio and podcasts is driving sales to artists, makers and creatives. One, you can make and create at the same time as being on stage in a Clubhouse room because it runs in the background and unless you’re moderating the room – you’re waiting your turn to speak. But here is how people are selling their made by hand wares on this up and coming app.

Not only are they listing their store in their bio but they are hooking up their instagram to their profiles with strong call to actions in their bios like – see my IG for up close details. I was in a room the other day and an artist was telling people to do a PTR (pull-to-refresh) and she was using her avatar picture to ask people which designs they liked better.

When they voted she said – ok link to buy is right on my Insta stories right now. Now that’s taking action and making it easy for people to buy from you!

Online Classes – It seems like everyone is taking their skills online from hairdressers to artists, and it may seem over-saturated but it’s estimated to be worth over $319B worldwide by 2025 with individual experts leading the way over major universities or traditional learning institutions. What skills do you have that people want to learn how to do?

Influencer Advertising & Referral Programs – have you built up a thriving customer or client base with your in-person services? Partner with other brands with products to sell to give your audience options.
Create the Rules has a thriving Affiliate program partnering with businesses who don’t want to teach others how to build resilient, prosperous businesses – refer to us and earn income back!