Logo & brand Design

A minimalist logo features a lighthouse atop a stylized seahorse with the name "JORIS GREY" in large, white capital letters below on a dark background.

Joris Grey – Queer Leadership Coach

Joris wanted a clear consistent brand to reflect the new momentum in his business.When we asked him what was the overall feel of the brand he wanted, he replied “Cthulhu energy”. We added in a lighthouse because Joris is known for being able to see right into his clients needs and help highlight the opportunities and strengths they can tap into to grow or scale their business. He also knows exactly how to make it even better. We made the tentacle move the lighthouse to show Joris meeting his clients where they are, but still rooted in strong, unwavering support.

For the overall visual brand, we loved the greens Joris was already bringing in, but did a dark vignette with highlighted centre to symbolize that being a business owner has it’s dark shadows too, but having a trusted advisor to light the way, makes the difference.

Deonn Venture

Deonn wanted to move into a different audience for their sorcery but still reflect their feral, creative ways. We went with a textured logo that can also be flat.
Bringing in keys, crushed velvet and a metal finish, this logo emerged. Deonn is the key to many doors opening for their clients and we wanted to bring that into play.

With the overall brand and web design, we won’t keep it always this dark – giving juxtaposition with light, dark and metal, fabric textures, Deonn’s new brand symbolizes professional sorcery with a personal, intimate, old school luxury feel.

A gold key overlays a large purple “DV” above the text “DEONN VENTURE: SORCERY FOR HUMANS AND OTHERLANDERS” on a black background.
A large tree with an intricate network of branches and roots is depicted, with symmetrical roots mirroring the spread of the branches above ground.

Elle & Wink Studios

Elle wanted a new professional and easily scalable logo to go along with some new exciting opportunities in their business. Being from Enderlin, North Dakota, Elle lives in a community that calls itself the Sunflower community. Elle is a mixed media artist and uses various tools for her art, so we wanted to incorporate the palette knife. We looked at a clean font that represented the contrast between clean and messy lines we see in mixed media art. Allowing the logo to be black and white, let’s it stand out from the color and beauty in Elle’s art.

Regenerative Business Growth & Scale Strategy

Joris grey

“I looked for a program where I feel supported and there’s really good ideas that actually help me move forward in a pacing that is my own, which is also very important… What I like about Create the Rules is that it’s literally everything. If you are a solopreneur, it’s literally everything and more that you need.”

  • Joris Grey is a Leadership & Business Coach who Coaches Queer People Pleasers to become Empathic Leaders.

  • Sees the Catalyst as a support service for his business over several years of growth

  • He is a leader in creating regenerative businesses & supporting leaders who want to do business better

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A person with short hair and a mustache wearing a dark jacket poses with folded arms, showing a tattoo on their forearm, against a dark background.
Woman with long brown hair wearing a black top, standing outdoors in front of trees and bushes, smiling at the camera.

Authentic Leadership and Strategic Positioning

Joa Ahern-Seronde

“In The Catalyst, It’s Almost Like We’re Building Businesses Together, But We Still Get Our Own Autonomy. We still get to do our own thing. So You get the benefits of building, and the safety of being with others.”

  • Joa Ahern-Seronde is a trained therapist and entrepreneur who founded Carte Blanche Careers, helping professionals build authentic career paths aligned with their values

  • Uses the Catalyst as foundational support for navigating complex business decisions and sustainable growth for 4 years

  • She is a leader in revolutionizing career coaching by focusing on long-term, values-based professional development rather than quick fixes

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Marissa’s the kind of business coach who always has your back and believes in you, especially on the days that you don’t.

She takes the time to make sure you fully feel heard, understand what lights you ups, and what approaches may rub you the wrong way, all so that she can help you create a business that you not only love, but is full of ease and profit.

Woman with glasses and long black hair, wearing a red sleeveless top, smiling at the camera against a dark background.Veronica Yanhs, Business Laid Bare
Working with Marissa in the Catalyst has not just changed my business, it’s changed me. Just being in a shared space with Marissa helps me see myself more clearly because Melissa shows up as the most accepting, kind, and clear mirror for her community. Her presence and expertise has given me a much sharper image of who I am, who I can be, and what my future can look like. Marissa’s open mind, open heart, and wide range of expertise has reignited the spark of excitement about the work that I do, as well as how I show up for others and in the world.
A person with long brown hair and blue eyes wearing a blue shirt is indoors. A staircase and a blurred background with a shelf and a figurine are visible.Michelle Clinard
Marissa’s unwavering belief in my potential pushes me to become a better person and entrepreneur every day. Her continual support has transformed my outlook, making me truly believe that anything is possible.
Smiling woman with long dark hair wearing a black top, standing in front of a colorful abstract background.Kelly Stegmann, The Boho Witchery
Marissa is the person we need at the crux of things. She is the crucible where we can remake ourselves, and come out whole. Marissa gives us space to become who we were meant to be
Deonn Venture, Mangrove Crossroads