Are your goals actually made for you?
When we look at why your goals are important to you, we are really also asking – are your goals made for the overall good of you and your business? It can be an awesome process of self-exploration when you actually define why the goals and the tools and tactics you create to reach those goals are important to you. What do they benefit? Who do they benefit?
I often talk about deconstructing capitalism. This can really rub people the wrong way because they love the way capitalism has given freedom and licence to millions of entrepreneurs and small business owners to create the products and services they want to offer and the price they want to sell it at. I love that too! But what I don’t love about capitalism is the drive for more all the time. When I look at businesses like Etsy, that was built on the handmade and art economies having a place in the global market, it wasn’t designed to constantly be more profitable in order to withstand investors and shareholders demand for increases every year. It’s one of the biggest struggles the company faces because they erode the trust makers and artists had in the company as they see their freedom to build a business how they want is removed by a company who is publicly traded and must satisfy it’s sharesholders to remain in business. Capitalism often removes the freedom to create, live, grow from people the companies are built on. When I say, can we deconstruct capitalism, what I really mean is can we create businesses that have success goals that don’t remove freedom and profit from others at the same time in order for a small minority to accumulate wealth?
When we look at the goals we make for ourselves and our business – do the goals we choose benefit others? Do they benefit others that don’t look like us or live near us? Do they benefit the world and the environment? Is creating goals that impact others for the greater good important to you?