Build an Audience that Loves to Buy From You

AMPLIFY

You don’t need followers. You need co-conspirators.

The ones who buy, build, and boldly rep your work like it’s their own.

Build a Connected economy of buyers

Look, we have all been there. You did the Workback plan to make sure you would have all of your marketing materials ready for a big launch, you spent hours in Canva making sure all your ads are beautiful and you spent a good chunk of change making sure the copy and landing page design was perfect.

And then instead of hearing the sound of sales coming through, all you heard was…crickets and maybe even THEY were keeping silent.

Relationship Revenue = Audience Building

Right now brands have an incredible opportunity to create better relationships with their audiences – one that goes past just adding people to an email list and hoping they read the occasional email to buy something.

Create Revenue & IMPACT

Instead of going with status quo, build a relationship with your audience, create a community with them and leverage their insight and ideas to help you and your business grow, scale and thrive with ease.

And we have built the exact framework you need to be where your buyers are, build a relationship with them and never launch to crickets again.

Be where your audience is

Build an engaged, thriving, ready-to-buy

 

audience with EXPERTS by your side.

 

On Demand Strategy: Create a Buy-Ready Audience

62 Easy to Implement Modules

Available as a 10 minute podcast or transcript that you can listen to through our app or from any browser.

  • Each module has an idea or strategy small business owners can easy implement (even without a big team)

  • With worksheets and examples designed to help you apply the idea to your business in any niche.

  • Examples for both brick + mortar and digital businesses.

  • From new audiences to existing, learn what you need to create more revenue, more profit and more impact with each launch. Never launch to crickets again.

A smartphone screen displays a podcast episode titled "Customer Feedback Loop: Listening and Adapting to Your Audience's Needs, EP 16." A play button and waveform are visible.
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Interactive Support: Personalized Strategy & Implementation

Interactive worksheets

You can consume all the content in the world. but without support you might not know how to make it work for YOUR business or how to make it even better so your audience loves to buy from you (and tells others about you too)

  • Save your answers & get our team’s insights, ideas and implementation support right in the worksheet.

  • Get as much support as you need each step of the way

  • Bring the Worksheets into the Live Ask Me Everything Sessions for in-the-moment strategy

Live 1:1 Support: From Idea to Implementation

Live Ask-Me-Everything Sessions

Get Six Live Monthly Ask Me Everything Co-Working Sessions included

  • Design a comprehensive audience building strategy with the experts in the room

  • Explore metrics, improve copy & get ideas to find your best audience

  • From Idea to Implementation, do the work in real-time.

A person wearing glasses and a yellow beanie gestures with raised hands in front of a smartphone on a tripod, capturing content for their audience-building strategy. A notebook is open on the desk. The room, filled with plants and art, inspires co-creating new ideas.

What Audience builders are saying

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I have just completed the audience-building course, and I cannot recommend it enough. This course has not only transformed my perspective on audience building in several ways, it has also made me feel more connected and attuned to what my audience truly wants from me.

In addition to Marissa explaining how to incorporate these techniques into your business, there are worksheets that help you develop strategies that you can implement for your specific niche. These just aren’t any old worksheets – they are designed to help you create a strategy and plan to build and connect with an authentic audience. When you combine the podcast with the worksheets, you realize you’re layering your audience-building efforts effectively.

Kelly Stegmann, Boho Witchery
A woman with glasses and purple hair sitting at a table with a cup of coffee.

Y’all. Y’ALL.

I’m working through the 60 Day Audience Building Challenge from @createtherules and this is, hands down, the best daily drip-fed course I have ever done as a business owner.

The content is perfectly portioned for my ADHD brain.

It covers not just growing an audience, but everything behind the scenes for nurturing and retaining the audience: ops, branding, collabs and partnerships. EVERYTHING.

And again: perfectly portioned daily tasks.

Elle Billing, Artist, Elle and Wink

Set the Goal, Get the Goal
Achieve Audience Building Mastery in 60 Days

THE REVENUE IS IN THE RELATIONSHIP

Build a Community of Ready-to-Buy clients who love being connected to you & Love Talking about your brand

Business Growth on autopilot
Discover fresh, innovative approaches to expand your business that align with your vision and values. Say goodbye to outdated growth hacks and hello to sustainable, meaningful expansion.

Build it your way
No more forcing your square-peg business into a round-hole strategy. We’ll help you craft a personalized plan that fits your specific goals, strengths, and market position.

Easy to use Tools, Tactics & Techniques

Tired of generic advice that doesn’t fit your business? Our approach recognizes that your path to success is as unique as your business itself. We’ll help you find what works for you, not what worked for someone else.

Build a Community, not a list
Learn how to cultivate relationships, not just collect email addresses. We’ll show you how to create an engaged community that’s genuinely excited about your brand and offerings.

60 Days of content + 6 Months of live support

Transform your business in just two months with our guided, step-by-step approach. Get the accountability and support you need to turn your goals into reality. Then get live support from our interactive worksheets and live co-working rooms where you get our experts right in your business. Create the strategy and then implement your plan with our support.

Works for every business model
Digital, Brick & Mortar, Products & Services – Whether you’re aiming to serve 4 high-value clients or 40,000 engaged followers, we’ll help you create a growth strategy that makes sense for your business scale and model.

WHAT’S INCLUDED

AMPLIFY The Audience Building Toolkit

Each Module is a new idea you can try on in your business to develop a solid audience building strategy that works for you

A smartphone screen displays a podcast episode titled "Customer Feedback Loop: Listening and Adapting to Your Audience's Needs, EP 16." A play button and waveform are visible.

60 Mini Podcasts + Transcripts

Each day focuses on a tool, tactic or relationship building method to help you create ideas & implementation. Be inspired by real life case studies and step into your next level of business development with ease.

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Interactive Worksheets

Need help creating your ideas for audience building?

Leave a note in your interactive worksheet & we’ll respond helping you develop your ideas and implement them.

A person in a wheelchair works at a desk with a computer displaying game graphics, strategically focusing on audience building. They hold documents and concentrate intently on the screen in the bright office space.

Live
1:1 Support

Get real time audience building examples you can implement into your business.

Plus meet with us once a month for 6 months where you can get Personalized Done-WITH-You support in our exclusive workrooms.

Get expert feedback on
your plans & progress for 6 months!

Easy to Implement Ideas

  • SIXTY 10 Minute Audios + Transcripts full of easily implementable tools, tactics and techniques designed to build a community of ready-to-buy clients. Get access to all 60 podcasts and listen to them in order or focus on the ones you want to work on right now. (Value $400)

  • Interactive Two-Way Worksheets – SIX MONTHS of support. We can give you real-time feedback on your plans via text in our learning portal. Get an email from our experts when you save your worksheets & ask for help. (Value: $2500)

  • PLUS an invitation to our exclusive ASK ME ANYTHING sessions in our virtual workrooms for six months. (Value: $1500)

  • BONUS – Audience Building Summit – 8 hours of pre-recorded watch on demand workshops + 80 Page Workbook (Value: $500)

Smartphone displaying a podcast app screen with episode details: "EP 01 Audience Building" by Marissa Loewen. Blue background with soundwave graphic.
Promo image for a service offering six months of interactive 1:1 support, showcasing screenshots of an online course and chat dialogue, with a label for expert advice in the bottom left corner.
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Personalized Feedback from Experts

Asking for and receiving help is a big part of what we do in the Catalyst. We have taken our signature support in the Catalyst and brought it into the Audience Building Challenge. With our Interactive Worksheets you get access to a trusted business advisor. We can review your answers and help you expand your ideas, get through analysis paralysis & executive dysfunction when the answers just *don’t come* and help you build a stronger, more resilient business.

  • Stay Accountable with the days – we see where you stopped working and can message you to help you keep going.

  • MONTHLY ASK ME EVERYTHING sessions where you can come in to the Public Co-Working Rooms and get additional live support

  • Get our expertise as you progress through the worksheets.

Audience building is literally my job. And Marissa’s audience-building podcast series?

It’s mind-blowing in both depth and scope.

Plus, there are amazing exercises to help you pinpoint exactly what you need, along with a fantastic guide to navigate all the content. No matter how your business needs to grow, this series will help you find the best path forward.

Briar Harvey, Neurodiversity Media Network
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Your Facilitator & Strategy lead

Hello! I am Marissa Loewen, Founder and Lead Strategist at Create the Rules. With over 25 years of audience building, public relations, media relations, communications and marketing in my portfolio, I know exactly what business owners need to create stellar streams of ready-to-buy audiences right to your business’ door.

We cut out all the noise and dive right into the tools, tactics and techniques that actually work AND you can implement right away.

Never launch to crickets again! Create more than an email list, create a community of buyers who to love support your business and tells others about it too.

Easy to Implement Ideas

  • SIXTY 10 Minute Audios + Transcripts full of easily implementable tools, tactics and techniques designed to build a community of ready-to-buy clients. Get access to all 60 podcasts and listen to them in order or focus on the ones you want to work on right now. (Value $400)

  • Interactive Two-Way Worksheets – SIX MONTHS of support. We can give you real-time feedback on your plans via text in our learning portal. Get an email from our experts when you save your worksheets & ask for help. (Value: $1500)

  • PLUS an invitation to our exclusive ASK ME ANYTHING sessions in our virtual workrooms for six months. (Value: $1200)

  • BONUS – Audience Building Summit – 8 hours of pre-recorded watch on demand workshops + 80 Page Workbook (Value: $500)

FAQ

Once you buy the Challenge, you’ll get an email with your username and password. You’ll have immediate access to all 60 podcasts, worksheets and bonuses.

You’ll also get a daily email for each topic with additional info.

Throughout the 6 months with access to the worksheet feedback and live Ask Me Anything sessions in our co-working rooms, you’ll get email reminders so you don’t miss a thing.

You’ll have lifetime access to the Worksheets in each module but Expert Feedback will only be available for six months. You can continue to use the Worksheets without the expert feedback for your ongoing planning.

Want more support with Audience Building?

You can get annual support on the Worksheets from idea to implementation PLUS live personalized support on Audience Building, Pricing Strategies, Growth and Scale Planning, Marketing, Onboarding and more with Create the Rules Catalyst. (Under $4K a year annual membership)

Many programs will tell you how to sell your products and services assuming you have already built an audience.

The reality is for most business owners to the ongoing practice of audience building, nurturing and relationship building is what influences success the most.

Social Media is not the only way to grow an audience and this podcast examines 59 other ways to build an audience off social media.

The short podcasts help spark ideas and show different business models putting in the same concept in different ways.

This program is also unique because for $249 you get 6 months access to the experts at Create the Rules through both the worksheets & the live Ask Me Anything sessions you can join.

No. Due to the availability of each of the podcasts right when you buy it, all sales are final.

Because the work is ultimately up to you and your team, we can’t guarantee results. It’s also against several governing bodies to do so.

Please be sure you can devote at least the next 60 days to 6 months to building, nourishing and developing a relationship with your audience when you buy this.

We want to see you succeed and be added to our testimonials. Don’t let this get dusty on your virtual shelf!

If you join the Catalyst within 6 months of purchasing this, we will refund you this purchase.

This is suitable for Digital and Brick and Mortar, Products & Services.

In the Podcasts we have case studies from all types of businesses. We have worked with businesses across many niches and industries.

The expert team has also owned and managed a variety of businesses including creative, events, brick and mortar stores and more.

A few things might be happening right now in your business.

You might be just starting out and want to make sure you start with solid foundations to grow your business on.

You might have been doing this for awhile and the crickets have been louder than usual. Sales might be dropping or you’re just not meeting your sales targets.

You also might be getting ready to scale your business and not only want to make sure you have the audience to get you to your goals but also want to increase your reach, pivot audiences or increase your revenue.

Wherever you’re at, these 60 tools, tactics and techniques will help you build an audience, create a community and design your business to fuel you and the communities you serve.

Starting this challenge now will create sustainable, profitable methods for you to grow, scale and thrive for the lifetime of your business.

We get it! We have transcribed the podcasts and have an alternate write up so you can listen to the podcasts (at whatever speed you want) or read the transcripts.

We are all about consuming content the way you want.

Because we can. And we want as many folks to have access to personalized support in their business.

This price means you can use your money elsewhere in your business to grow, scale and thrive.

Say Goodbye to Crickets for Good